Press Coverage

More Women, More Money: Gender Diversity in the Boardroom

In today’s ultra-competitive global economy, even high-performing companies can’t afford to rest on their laurels. Every CEO and president is thinking day and night about what they need to do differently in order to compete today and thrive tomorrow.

They’re always looking for new ideas or new points of view. Many bring high-paid consultants to help them look at strategy, capabilities, and talent in hopes they will discover a silver bullet that will help them get ahead.

Yet most still overlook a far simpler and more affordable investment that’s proven to make a difference: involving more women in leadership teams and governing boards.

Read the full article on

Want to Boost Company Profits in 2017? Get More Women Leaders

According to the Center for American Progress, women hold roughly 52 percent of all professional-level jobs in America, but they only account for 14.6 percent of executive officers and 16.9 percent of board seats at Fortune 500 companies.

Your business may be doing just fine with a male-dominated C-suite, but it would probably do even better if there were more gender parity in the leadership ranks, according to Melissa Greenwell.

Read the full article on

7 Surprising Things the Most Successful Women Leaders Never Do

We all know there aren't enough powerful women leaders in the world, especially the world of business. And we mostly disagree about why that is, with explanations ranging from deeply ingrained gender bias, to the "mommy track" to women's own lack of confidence.

Whatever the explanation, there are things many women do that inadvertently hold us back from the highest achievement, according to Melissa Greenwell, COO of athletic apparel retailer The Finish Line, and author of the new book Money on the Table: How to Increase Profits Through Gender-Balanced Leadership. There are some mistakes women executives make that prevent us from excelling in leadership roles, she says. I've been guilty of every one of these. If you have too, whatever gender you are, you should stop. Today.

Read the full article on

Finish Line COO always looking to ‘add value’

Melissa Greenwell, 49, joined The Finish Line Inc. in 2008 as vice president of human resources and was promoted in February to chief operating officer, part of a transition to new leadership at the Indianapolis-based retailer of athletic apparel.

After experiencing a tumultuous holiday season, in which sales suffered due to merchandising and inventory problems, the company is looking to right the ship, with Greenwell playing an integral role.

Read the full article on