Finish Line COO always looking to ‘add value’

Melissa Greenwell, 49, joined The Finish Line Inc. in 2008 as vice president of human resources and was promoted in February to chief operating officer, part of a transition to new leadership at the Indianapolis-based retailer of athletic apparel.

After experiencing a tumultuous holiday season, in which sales suffered due to merchandising and inventory problems, the company is looking to right the ship, with Greenwell playing an integral role.

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